“Have conviction in what you want to share with the world.” – Unsung

On top of all that, we can add what Brownlee started with in his video: overeager A:B tests feel like software’s version of gaslighting. How can you trust an app if it feels like it’s changing without rhyme and reason seemingly on a weekly basis, whose changes are not announced or documented anywhere (small A:B tests never are), and when other people don’t see the things you see?

Are A-B-tests mostly HARKing?